Lifecycle Marketing Manager

West Village, NY

Roles & Responsibilities

About JECT

JECT is a medical aesthetics brand specializing in cosmetic injectables and medical grade skincare. We offer a curated menu of services in a warm and inviting environment with safety and results as our utmost priority. Our mission is to make these services accessible and mainstream. JECT has locations in New York, Florida, California, New Jersey with additional locations in the works.

JECT is looking for a Lifecycle Marketing Manager who will manage the end-to-end customer journey - from first touch to repeat appointment and long-term loyalty. This role is responsible for driving retention, increasing lifetime value, and ensuring every client interaction feels personalized, thoughtful, and aligned with JECT’s brand. You’ll manage CRM strategy and execution across email, SMS, and other owned channels, partnering closely with growth, brand, and operations to turn new clients into loyal, repeat customers.

The ideal candidate is a data-driven storyteller with exceptional writing skills—able to craft on-brand, engaging messages while using insights to continuously refine campaigns. You’ll partner closely with Marketing, Operations, and Creative teams to ensure each touchpoint reflects JECT’s voice and values.

JECT’s Core Values

Specialized: JECT sets the industry standard for medical aesthetics. Our providers are all board-certified medical professionals that specialize in aesthetics, with extensive professional experience. All providers complete JECT Academy, an innovative and rigorous aesthetics training program that encompasses all relevant aspects of the field.

Personalized: JECT consistently goes above and beyond to provide our patients with a personalized experience and unparalleled results. We specialize in full face consultations that consider a holistic and multifaceted treatment approach. Our priority is development of individualized treatment plans reflective of our expertise and our client’s aesthetic goals.

Welcoming: At JECT, we pride ourselves on approachability and providing our patients comfort and ease throughout the entirety of their experience. We get to know our clients on a personal level and take the time to discuss their goals, questions, and concerns. The JECT environment feels warm and inviting, while also conveying to the client that they’re in the best of hands.

Collaborative: As one of the fastest-growing aesthetics businesses in the industry, our team is made up of the best and the brightest. We build upon our collective knowledge to ensure patient safety and the best results for our clients. We uplift one another and cultivate a supportive environment that encourages growth on both the individual and company level.

Expectations

Key Responsibilities

Lifecycle Strategy & Execution

Develop and manage and evolve JECT’s lifecycle marketing strategy across email, SMS, and other owned channels.
Build and optimize key customer journeys: lead nurture, first appointment, post-treatment, rebooking, and winback.
Create a seamless, personalized experience across the full customer lifecycle, crafting copy that aligns with brand voice and serves clear purposes for specific audience segments.

Retention & Loyalty

Drive repeat bookings and increase client lifetime value.
Develop strategies to strengthen loyalty, engagement, and frequency of visits.
Identify key moments to educate clients on treatments, memberships, and offerings.

Campaign & Email Management

Work with CMO and Director of Growth Marketing and team to plan and execute ongoing campaigns (promotions, launches, seasonal moments).
Build and manage email drip campaigns and automations in HubSpot and Zenoti, JECT’s point-of-sale platform, for post-visit follow-up and client communications.
Partner with brand and creative teams to ensure messaging is elevated and on-brand with education and value-driven storytelling.
Design and execute A/B tests across email, landing pages and SMS, including subject lines, messaging, CTAs, and send timing, and apply learnings to improve performance over time.

Website & Landing Page Management

Support on-site conversion optimization, including lead capture forms, booking flow touchpoints, and continuity between owned channels and the website experience.
Support the setup and optimization of landing page templates in HubSpot for lead generation, implementing CRO strategies to improve conversion.

Segmentation & Personalization

Build and refine audience segmentation strategies based on behavior, preferences, and treatment history.
Leverage data to deliver more relevant, personalized communications across all owned channels.

Performance & Optimization

Track and analyze performance across lifecycle and content channels using tools including Google Analytics and HubSpot, reporting on conversion, retention, and revenue metrics.
Continuously test and optimize messaging, timing, and channel mix to drive loyalty & retention.
Identify opportunities to improve the conversion from lead → appointment → repeat client & loyalty.
Provide insights, reporting, and recommendations on a weekly, monthly, and ad-hoc basis.
Collaborate with the Director of Growth Marketing on cross-channel strategy and reporting to ensure lifecycle efforts are connected to broader growth goals.

Cross-Functional Collaboration

Partner with growth to improve lead quality and nurture flows.
Work with operations to align communications with store priorities and needs.
Collaborate closely with full marketing team on copywriting, content strategy, and broader marketing initiatives.
Partner with agencies as needed to support and scale marketing efforts.

Minimum Experience

Qualifications

4–7+ years of experience in lifecycle, CRM, or retention marketing
Hands-on experience with email and SMS platforms; HubSpot experience strongly preferred, Zenoti familiarity a plus
Strong understanding of customer segmentation, journey mapping, and automation
Data-driven mindset with the ability to turn insights into action
Familiarity with CRO principles and A/B testing methodologies across email and web
Data-driven mindset with the ability to translate performance insights into actionable optimizations
Comfortable working across Google Analytics, HubSpot, and similar reporting tools
Experience in medical aesthetics, beauty, or wellness is a plus
Strong copywriting skills with an ability to adapt to brand voice across channels

Benefits

Compensation, Benefits & Perks

Competitive salary- up to $130,000 annually
Comprehensive benefits (Medical, Dental & Vision)
Paid Time Off (Vacation & Sick)
401(k) with company match
Commuter benefits
Wellness Benefits
Generous employee discounts on JECT services and products.
Career development

Apply Here

Our Core Values

Specialized

JECT sets the industry standard for medical aesthetics. Our providers are all board certified medical professionals that specialize in aesthetics, with extensive professional experience. All providers complete JECT Academy, an innovative and rigorous aesthetics training program that encompasses all relevant aspects of the field.

Personalized

JECT consistently goes above and beyond to provide our patients with a personalized experience and unparalleled results. We specialize in full face consultations that consider a holistic and multifaceted treatment approach. Our priority is development of individualized treatment plans reflective of our expertise and our client’s aesthetic goals.

Welcoming

At JECT, we pride ourselves on approachability and providing our patients comfort and ease throughout the entirety of their experience. We get to know our clients on a personal level and take the time to discuss their goals, questions and concerns. The JECT environment feels warm and inviting, while also conveying to the client that they’re in the best of hands.

Collaborative

As one of the fastest-growing aesthetics businesses in the industry, our team is made up of the best and the brightest. We build upon our collective knowledge to ensure patient safety and the best results for our clients. We uplift one another and cultivate a supportive environment that encourages growth on both the individual and company level.